Whenever you take responsibility for another person you take away the possibility and their ability for them to reach their highest potential and grow

• reducing your rates for someone to join your program because you can SEE their potential because they keep naming how much they’d want to be in your program but can’t afford it
• overdelivering and over-feeding information to the point your clients are overwhelmed because you REALLY want them to have the best possible outcome
• Adding unbilled work hours to your existing day because your client continues to hand in materials late outside of the agreed timeframe because you just want to get it ‘done’
• Squeezing all your knowledge into a free consultation because you want them to make an informed decision

These are just a few examples…

And these are all examples I’ve done myself in the past.

The trouble is that these things happen because you have GOOD intentions! Because you’re nice. Because you’re kind.

And because you genuinely want to help.

And that’s so wonderful.

But imagine for a moment you were actually ABLE to speed your clients through their process so THEY don’t have to go through he hurdles you did…

…the result wouldn’t MEAN as much to them if that was the case.

Because as humans we’re meaning making machines.

And I WILL die on this hill:

Being flown to the top of the mountain and climbing it to the top will have two vastly different experiences.

And the same goes for your clients.

YOu may have beliefs that are set around this that if you don’t then you’re greedy, or arrogant or whatever – but the beauty is that these are YOUR beliefs…so YOU get to take responsibility for that.

The biggest gift you can give your clients is your care, your empathy, your enthusiasm and your unshakable belief in their ability to rise to the occasion.

Because the rewards will be more longlived, more sustainable and SO much sweeter.

Struggle is marketed as bad – because it keeps you buying “quick fixes”

But if you support your client even when shit is hard – they will VALUE the struggle and transform through it.